Super Bowl - What’s for Brunch?
Besides being known for professional football’s championship game, the Super Bowl has also become a time for celebrating the strangest of television as well as a mass junk-food feeding. Whenever this many people are interested in the same event, strange things happen. Families who haven’t watched a single hour of television together all year will be glued to the set for five hours or more, to witness the new methodologies of pushing product on a public that probably can’t afford to buy too much. And the food? Many people spent the last week planning and preparing junk food feasts of incredible size and quantity. All this is done in the name of ‘making people happy.’
‘Hyping’ the game is now part of Super Bowl Sunday. It has been for a while, but recent years have seen this taken to an entirely new level. While a good chunk of the country is buried in snow and trying to figure out how to heat the house for the rest of the winter, tuning into an entertaining game is a great diversion. Americans are great at seeking diversions and over the years, the Super Bowl has evolved into the greatest single day diversion since Christmas. The Today Show is taking over the early morning airwaves - on a Sunday even - and is focusing it’s journalistic and entertainment experience on finding out how many bratwursts will be served at the stadium.
This day is Nirvana for makers of soft drinks, chips and other junk food. Barbecued weenies and sausages, 7-layer dip, chili and other culinary traditions are promoted and delivered in incredible volume. And then there is the liquor. The traditional kick-off shot of cheap tequila sets the mood for the entire day. It also salves the open wounds of a loss.
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